Engineers can help management (though not necessarily marketing) by saying “Don’t ask how we can make money with this technology. Ask how we can make money because of it.’

I just read an article by Doc Searls at Linux Journal called Markets without Marketing. It is a really good, short, perspective on the changes that Open Source is bringing to the area of Big business and marketing.  There are good lessons here for anyone trying to make a business out of free software.

Thanks for the pointer, Simon!