Markets without Marketing

Engineers can help management (though not necessarily marketing) by saying “Don’t ask how we can make money with this technology. Ask how we can make money because of it.’

I just read an article by Doc Searls at Linux Journal called Markets without Marketing. It is a really good,short,perspective on the changes that Open Source is bringing to the area of Big business and marketing.  There are good lessons here for anyone trying to make a business out of free software.

Thanks for the pointer,Simon!